Joe Calloway is a business author, restaurant owner, and branding consultant whose client list reads like a “Who’s Who” in business…….from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like American Express and Volvo.

Joe is a guest lecturer with both the Graduate School of Business at the University of Tennessee and the Center for Professional Development at Belmont University. Joe is also a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television’s Food Network.

A recent issue of Sales And Marketing Management Magazine called Joe “an expert on developing customer focused teams,” and a National Customer Services Advisory Board called Joe “one of the most innovative and compelling people in the service industry.”

Joe's best-selling business book is “Becoming A Category Of One,” which has received rave reviews from publications ranging from The New York Times to Retailing Today.

Joe Calloway speaks frequently on business competition, and he is known as a straight-talking expert on competition and continuous improvement.

We’ve Talked Enough. Let's Go.
Mediocre companies talk, plan, have meetings, and then have more meetings. Extraordinary companies make bold decisions and take action.

We Can Be Better - Beginning Today.
For most companies, "getting better at what we do every day" is a slogan. For great companies, it's a way of life. You have to fight complacency every day.

We Create A Compelling Customer Experience.
Most customers really don't see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling that you command customer loyalty. This goes beyond the idea of service, to the whole notion of “what it’s like” to do business with you. You create a culture where every customer touchpoint becomes a differentiator for your company.

We Achieve Consistency of Performance.
Inconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.

We Know Who We Are.
Everything begins with culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies "what's important" gets talked about all the time. It’s in the air. It’s in their DNA. It’s why they’re a great company