Over the past 30 years, Ken Dychtwald, Ph.D. has emerged as the nation's foremost visionary and original thinker regarding the lifestyle, marketing and workforce implications of the "age wave." He is a psychologist, gerontologist and author of twelve books on aging-related issues, including Bodymind, Millennium: Glimpses Into the 21st Century, Healthy Aging, Age Wave, Age Power: How the 21st Century will be Ruled by the New Old and Demography is De$tiny. He has recently completed two new books, The Power Years: A User's Guide to the Rest of Your Life (with Daniel J. Kadlec) and Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent (with Tamara Erickson and Robert Morison). His article, It's Time to Retire Retirement, was recently awarded the prestigious 2004 McKinsey Award in the Harvard Business Review, tying for first place with the legendary Peter Drucker.

During his career, Dr. Dychtwald has addressed more than two million people worldwide in his speeches to corporate, association and government groups, and appears frequently on national television and radio programs, including 60 Minutes, The Today Show, Good Morning America, CSPAN, PBS, NPR and CNN. Like a modern-day Johnny Appleseed, his explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance. A highly sought-after public speaker and consultant, he is consistently praised for his unique ability to blend cutting edge social science and marketing wizardry with world-class presentation showmanship. His strikingly accurate predictions have been featured in many prestigious publications including: The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek, Business Week, Inc., U.S. News and World Report and Advertising Age.

In 1986, in partnership with his wife, Maddy Dychtwald, Dr. Dychtwald became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. In recent years, he has served as a fellow of the World Economic Forum and is the recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. He was recently awarded the 2005 Infinity Award, the American Academy for Anti-Aging Medicine’s highest honor.

In 2001, Ken Dychtwald became a Senior Advisor to North Castle Partners, a private equity firm focused on investment opportunities in the "healthy living and aging" sectors. In addition, Dr. Dychtwald has been actively involved in pioneering research efforts exploring the implications of key demographic trends. He has recently assumed the position of Editorial Director for a timely and unique quarterly series in The New York Times Magazine entitled, "The Power Years: A User's Guide to the Rest of Your Life." He has also been selected to write a recurring, bi-weekly column "Reinventing Retirement" for the most popular online destination for financial news and information in the U.S. – Yahoo! Finance.

During the past 30 years, through his sought-after presentations, his breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new and vital image of maturity.

New & Customizable Presentations

Drawing from more than fifteen years of research and analysis, Maddy Dychtwald combines her engaging delivery with humor, anecdotes, examples and illustrative multi-media. She helps business executives, managers, sales groups and recognition groups understand the changing wants and needs of the new "cyclic" consumer and employee.

Choose from a menu of presentations or request a customized program to meet the specific needs and interests of your group.

The New "Power Consumer": From Baby Boom to Age Wave
A compelling and comprehensive portrait of the new power demographic: boomers in middlescence and beyond. An examination of how this generation’s anti-authoritarian and rule-breaking behaviors have reshaped our culture, our society and our lives – and will continue to do so in the decades ahead as they migrate out of youth into the most powerful years of their lives....

Re-Inventing Retirement
Based on research findings from numerous highly acclaimed studies of retirement conducted by Age Wave, this presentation provides an illuminating overview of the current state of retirement and a vision of tomorrow’s new retirement dreams....(more)

Women, Money and Power
Based on groundbreaking finding from Age Wave’s landmark research study, Women, Money and Power, this presentation breaks the code on women and their relationship to money. It provides an illuminating and in-depth look at women’s motivations, hopes, fears, and challenges around money, saving and spending. In addition, we explore the five distinct financial personality styles of women and their money: 1) Cinderella, 2) Alice in Wonderland, 3) Wonder Woman, 4) Belle and 5) Goldilocks.

How the Age Wave will Transform Financial Services
No industry stands to gain more than financial services from understanding the wants and needs of boomers as they rise up into an age wave. This illuminating presentation will shed light on boomers and their retirement-related needs, worries and aspirations.

Workforce Crisis
Within a decade, the massive boomer generation may begin to retire. At the same time, declining birth rates will mean fewer younger workers. Through savvy use of flexible work arrangements, innovative learning opportunities, and creative compensation and benefits programs, companies have the opportunity to retain valuable employees and prevent a "brain drain."