Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.  His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever.  Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.

His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon.  Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

Rick’s newest book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty is published by Penguin Putnam.  Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.

Overpromise and Overdeliver
"The Secrets of Unshakable Customer Loyalty"
In this talk Rick will discuss how companies like Washington Mutual , Lexus, Google, American Girl, Zara and others created huge brands in unbelievably short periods of time by identifying and focusing on the critical TouchPoints that mattered most to their customers. You will learn which TouchPoints are most critical and what you must do to deliver flawless consistency to your customers.

Fast Forward
"The Future Belongs to the Fastest Learners"
This intense presentation underscores the necessity for companies to redesign their systems and processes to permit flexibility, innovation and speed. Your team will learn practical, action-oriented steps to capitalize on key trends driving the future of management, marketing, sales and customer service delivery. Participants in Fast Forward will discover their own "innovation quotient" and learn how to improve it so they can accelerate the pace of their innovation.

eBusiness: The New Economics of Information
"Doing Nothing is NOT a Strategy!"
Historically, incumbents have had a natural competitive advantage. On the Internet, it's the newcomers who have the edge. The Internet explodes traditional trade offs, resolution in whole new kinds of economic value are created and entirely new sets of previously unprofitable customers can be served. Because of "The Network Effect" the majority of the economic value in an industry will accrue to the single player who reaches critical mass first. To win, incumbents must change the dynamics of the race to critical mass and utilize existing assets in unique ways.

Rethinking Customer Service
Create Customer Intimacy in a High Tech World
As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of becoming "faceless" to our customers. While we revel in our digitalization, we must restructure our organizations to ensure that customers continue to have access to gratifying human interaction. Yet, most companies are not structured to deliver quality customer service. This is a systems issue, not a front line personnel issue. Punctuating his program with examples that epitomize service excellence, Rick delineates what companies must do to win and keep customers in a hyper competitive marketplace.

Collaborative Selling
Your sales people will learn the differentiation strategies that will give them a competitive advantage in the marketplace; how to become partners with your customers rather than relying on "One-Shot" sales. Your team will learn how to sell value to your prospective clients rather than price, and how to excel in today's highly competitive arena by creating and maintaining long-term, customer relationships.