Dr. Tony Alessandra helps companies achieve market dominance through specific
strategies designed to out market, outsell, and out service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having realized success as former a graduate professor of marketing, entrepreneur, business author and keynote speaker. He earned his BBA, MBA and PhD, all in Marketing, from the University of Notre Dame, the University of Connecticut, and Georgia State University, respectively.

Dr. Tony Alessandra is president of AssessmentBusinessCenter.com, a company that
offers online 360º assessments; Chairman of BrainX.com, a company that created the
first Online Learning Mastery System™; and is the founding partner of Platinum Rule
Group (www. PlatinumRuleGroup.com), a company that provides corporate training
and consulting based on The Platinum Rule®.

Dr. Alessandra is a widely-published author with 17 books translated into 49 foreign
language editions, including The Platinum Rule, Collaborative Selling and The Art of
Managing People. Tony's numerous video and film projects include the six-time
international award-winning film, The Power of Listening; as well as Walt Disney
Productions' ground-breaking Non-Manipulative Selling. Audio programs include
Nightingale-Conant's best selling Relationship Strategies, The Dynamics of Effective
Listening, and 10 Qualities of Charismatic People. Dr. Alessandra’s television program, “People I.Q.” is currently aired on The Success Training Network.

Recognized by Meetings & Conventions Magazine as “one of America’s most
electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in
1985, and is a member of the Speakers Roundtable, a group of 20 of the world’s top
professional speakers.

What is it about Tony Alessandra that gets audiences excited? It’s really very simple. He reaches people — from the Board of Directors to the front-line folks in the trenches. He gets across new, important information “with a lot of snap” — so people can grasp it, remember it, and use it. He offers audiences practical ideas that produce profitable bottom-line results. Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.

The Platinum Rule
How to Get What You Want by Giving Others What They Want
Success in any interpersonal endeavor -- whether it's managing, selling or communicating with others -- requires superior relationship skills. In this highly entertaining and practical program, Dr. Tony Alessandra reveals his innovative techniques for interacting with others more successfully by getting on their wavelength and treating them the way they want to be treated. It's a powerful tool for turning every encounter into a mutual win. This topic is consistently the highest rated program at every meeting!

Collaborative Selling
How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.

Customer Loyalty
How to Get and Keep Customers
Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.