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| Dr. Tony Alessandra |
| Leading Business Strategist |
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Fee Code: 3 |
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A marketing strategist and applied behavioral scientist, Dr. Tony Alessandra is a leading authority on bottom-line marketing tactics and on building business relationships for life. Recognized by Meetings and Conventions Magazine as " one of America's most electrifying speakers," Tony combines an endearing charisma and a command of his craft into a unique style that consistently captivates his audiences.
Tony's credentials include 30 years of exceptional business success as well as an extensive academic background. He worked his way through college and graduate school as a salesman, earning his B.A.A., M.B.A. and Ph.D, all in Marketing, from the University of Notre Dame, University of Connecticut and Georgia State University, respectively.
As a professional speaker, he holds the CPAE (Council of Peers Award for Excellence) and CSP (Certified Speaking Professional) accreditations fro the National Speakers Association. Delivering more than 2,00 presentations since 1976, to large and small corporate groups and associations worldwide, Tony has consistently earned rave reviews as the top rated speaker.
Dr. Alessandra is a widely published author with 13 books, including Charisma (Warner Books); The Platinum Rule (Warner Books); Collaborative Selling (John Wiley & Sons); and, Communicating at Work (Fireside/Simon & Schuster). He has been featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and, Non-Manipulative Selling (Walt Disney). Tony also hosts the TPN/Primestar network talk show, Strictly Business.
Tony's polished style, powerful message and proven ability as a consummate business professional assure a top notch engagement every time.
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The Platinum Rule
How to Get What You Want by Giving Others What They Want
Success in any interpersonal endeavor -- whether it's managing, selling or communicating with others -- requires superior relationship skills. In this highly entertaining and practical program, Dr. Tony Alessandra reveals his innovative techniques for interacting with others more successfully by getting on their wavelength and treating them the way they want to be treated. It's a powerful tool for turning every encounter into a mutual win. This topic is consistently the highest rated program at every meeting!
Collaborative Selling
How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.
Customer Loyalty
How to Get and Keep Customers
Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.
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"Tony opened our sales training meeting with fire and enthusiasm. They kept quoting him all week long!"
- Kathy Kelley, Fortis Benefits Insurance Company
"You are thoroughly entertaining, knowledgeable and hit right to the core with us and so many of our clients. With the interest that you generate throughout our firm, we are certain that our paths will again cross and we will look forward to the opportunity."
- Rod Westmoreland, Merrill Lynch
"Tony exceeded our expectations! Tony's Platinum Rule was referenced throughout our sales meeting."
- Bob Mahre, W.L. Gore and Associates
"Several senior people commented on how truly amazed they were that you could 're-capture' our audience, entertain and educate then and receive a standing ovation. Know that you have another great reference and new admiration."
- James F. McNulty, III, Burns International Security
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